An animation explains the connection between the website and the physical brand centre.
Interactions in the physical location are reflected online.
The 'turnstile' displays online and offline vistors as wind affecting a virtual windsock.
Vistors to the physical location can collect information on products using an RFID tag system.
They can then come to the website and collect their information in PDF form.
The guide section contains practical information about the physical brand centre.
Including how to get there, represented as an abstracted typographic map of Manhattan.
Transportation information.
The 'exchanges' animate to reflect foot traffic in the various areas of the physical brand centre.
