These interactive posters were commissioned as part of a Barclays ‘Offsite Banking’ initiative. In busy public spaces, temporary pods were erected to promote banking services.
The posters were designed to attract passersby, promote services and deliver messages.
Several designs were created. The first featured animated birds (the bank’s logo) that flock around a mirrored image of the viewer, and display messages that can be changed by the bank. Later versions used waving gestures to proceed through a series of animations.