The annual motor show at Detroit features a vast display of new cars from around the world.

Imagination Ltd, produced the entire design and build of the enormous Ford stand.

The motion graphics were displayed on screens wrapping the inside of a giant oval drum that encloses the stand, and on two welcome screens that flank the entrance.

Working to strict brand guidelines, a series of animations and videos were produced to promote individual vehicles within 4 company divisions. Animated wallpapers were also created to provide a backdrop during press conferences and dinners.