This website, which is an extension of a gallery in the London Transport Museum, presents four scenarios (based on UK government research) that show what London could be like in 2055.
By playing the 'Future Generator', and answering a series of everyday choices, a personalised future for the visitor is created from a combination of the scenarios.
The collective choices of all visitors to the site are also aggregated to suggest which scenarios may be the most likely.
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Client: London Transport Museum/Orange Production Agency/Creative Direction: ISO